Impact of Business Psychology in our Daily Life

Psychology has an immense effect on the decisions we make on a daily basis. Business and organizational psychology are parts of psychology which greatly influence how people make decisions, and on what base they make their buying decisions. Knowledge of the factors that lead to the purchase of items from customers can greatly help people in sales or marketing.

Psychology in Sales

Psychology plays a major in sales. The psychology that influences buyers to purchase goods is important to devise advertising strategies for the product on radio, television or the internet and to determine how the packaging will be done. Organisations pay a large sum of money just to know the psychology of their buyers which determines the success or failure of a business. 

Psychology in Real Estate

In real estate, knowing how people think helps builders design homes for the consumer market. Realtors know very well how to present a property from logos to decor of the home.  Psychometric training enables to assess the thought process of people and is very helpful in day to day life. Realtors know how to sell.

Organizational Psychology

Organisational psychology impacts the setting up and operation of a business. It is very important for effectively running the business. Business psychologists know how making the best use of the resources. Many organisations contact business psychology consultancy for psychometrics training. It enables to understand the employee behaviour, sharpen leadership skills, and create a healthy working environment.  

Psychology in Advertising

Companies spend hours in research to come up with ideas that would motivate buyers to use their product. The research is centered on understanding the psychology of potential buyers. For example, when we think of facial tissues the first word that comes to mind is “Kleenex”. Such a close association is the result of excellent understanding of customer psychology coupled with advertisement and promotion.